Basic concept of Digital marketing

DIGITAL MARKETING

Definition

If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Or a simpler version…

Digital marketing is any form of marketing products or services that involves electronic devices.

Digital marketing channels

Digital marketing has a number of channels and these can be separated into online marketing channels and offline marketing channels.

The main difference between the two is that online marketing channels are based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connected to the Internet.

Online Marketing Channels

• Website Marketing
• Search Engine Optimization
• Pay-Per-Click Advertising
• Content Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Inbound Marketing
• Mobile Marketing
• Video marketing

Offline marketing channels

• TV Marketing
• SMS Marketing
• Radio Marketing
• Billboard marketing

Website Marketing

A website is the focal point of all digital marketing campaigns. By itself is a very powerful channel but it’s also the medium to execute most of the other online marketing campaigns.

Your website should represent your brand, product, and services in the best possible way. It should be fast, mobile-friendly and easy to use.

Once you have a website your next step is to come up with a digital marketing strategy and promote your website and content with the purpose of getting more traffic and customers.

Search Engine Optimization (S E O)

Search Engine Optimization is the process of optimizing your website for search engines.

The main goal of S E O is to help a website rank higher in the search results and get organic traffic from search engines.

Diagrammatic view of S E O

S E O Sub process

     1.Technical S E O        2. On page S E O                3.Off page S E O

 1.Technical S E O :

Technical S E O is a very important step in the whole S E O process. If there are problems with your technical S E O then it is likely that your S E O efforts will not generate the expected results.

It is thus crucial to make sure that you understand what is technical S E O and how to get it right.

The good news is that after you do a technical S E O audit of your website and fix any potential problems, you won’t have to deal with it again.

2.On Page S E O :

On-page S E O is one of the most important processes you can use for achieving higher rankings in a search engine’s organic results and running successful S E O campaigns.

A website is the focal point of all S E O processes and if it’s not properly optimized for both search engines and users, you minimize your chances of getting traffic from search engines.