Basic concept of Digital marketing
DIGITAL MARKETING Definition If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Or a simpler version… Digital marketing is any form of marketing products or services that involves electronic devices. Digital marketing channels Digital marketing has a number of channels and these can be separated into online marketing channels and offline marketing channels. The main difference between the two is that online marketing channels are based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connected to the Internet. Online Marketing Channels Website Marketing Search Engine Optimization Pay-Per-Click Advertising Content Marketing Email Marketing Social Media Marketing Affiliate Marketing Inbound Ma